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CRM An Introduction to Customer Relationship Management

As with many significant undertakings, undergoing a CRM review (even simply considering its implementation) requires learners to analyse technical and complicated systems. This one-day workshop sorts through a myriad of information and brings you the basics you need to make a decision about the need for CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking.

What You will Learn

  • Develop an understanding of the terms and benefits of CRM on a company‚Äôs bottom line.
  • Analyse the different components of a CRM plan.
  • Develop a checklist for readiness and success in CRM.
  • Develop an understanding of how CRM creates value for organisations and customers.
  • Consider developmental roles that have the greatest impact on CRM.

  • What CRM is and who it serves
  • Checklist for success
  • Requirement driven product selection
  • Considerations in tool selection
  • Strategies for customer retention
  • Building the future
  • Homegrown vs. the application service provider
  • The development team
  • Evaluating and reviewing your program
Nill

Duration:

  • 1 day face to face workshop
  • Online
  • Public program - $650 +GST                        
  • One on one coaching - $1 500 + GST
  • Corporate in- house session - Contact us to discuss your requirements and obtain a quote.