Branding Creating and Managing Your Corporate Brand

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty slogan. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This two-day course will get you started on the road to creating a perfect brand.

What You will Learn

  • Define what a brand is and what branding is about.
  • Define various types of brand architecture and brand extension.
  • Identify your brand’s products, its features and their values.
  • Write a mission, vision, and style statement for a brand.
  • Describe the basics of positioning a brand.
  • Understand the basics of creating a visual identity, including a brand name, slogan and logo.
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touch points.
  • Effectively plan an internal and external brand launch.
  • Monitor and evaluate your brand, and understand how to respond to the results.

  • Defining branding
  • Creating a mission and vision
  • Positioning your brand and developing your style
  • Developing a brand name and slogan
  • Creating a visual identity
  • Living your brand and connecting with customers
  • Launching your brand
  • Taking your brand’s pulse
  • Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton’s brand matrix
  • Interpreting evaluation results


  • 2 days face to face workshop
  • Online
  • Public program - $1300 +GST                        
  • One on one coaching - $3 000 + GST
  • Corporate in- house session - Contact us to discuss your requirements and obtain a quote.